It is no secret that technology has changed the way we work, live and play. These shifts, according to Darren de Leur,the managing executive at HOMii Lifestyle, are forcing developers to look at the property industry differently. 

“Millennials are looking for flexible, safe solutions that allow them to work, live and play closely. Traditional real estate solutions don’t cater for that,” he said.
Seeing the gap in the market, HOMii Lifestyle created a simple solution to a growing need – a single building where you live, work and play. 

Passionate about urban regeneration and believing that South Africa’s inner cities hold a special charm that cannot be duplicated anywhere else. It launched a fully-fledged mixed-use development in Fox Street in Johannesburg recently. “We are now in the process of completing the building in Dr Pixley kaSeme Street in Durban in time for its launch in December,” said De Leur.  

So, as the lines between work, live and play fade, what is it that has attracted the more than 2 000 guests around the country who have already embraced this new way of co-living?

Some insights:

1. Networking 
The ability to collaborate with other like-minded, aspirational individuals helps residents to establish frequent contact and long-term relationships that ensure their joint success.

2. Flexibility
The notion of needing nothing more than your clothes and your food allows flexibility like never before. That coupled with the ability to lease for a day, a week or longer but with no strings attached provides guests with unprecedented flexibility.

3. Cost effectiveness 
Start-up costs are virtually nothing thanks to fully-furnished buildings that also boast free wi-fi. Also, co-living, gives up-and-coming individuals the ability to live the lifestyle at a fraction of the cost.

4. Convenience 
Convenience is central to the live, work, play model. Living in such building in the city means less commuting time and fully-serviced facilities means less cleaning time. Access to work spaces offer the ability to work from home whenever, while city living offers access to amenities, restaurants and a buzzing night life.

5. Safety and security 
Regardless of whether you live in the suburbs or the city, safety and security is a concern. Because these work-live-play buildings are driven by technology, safe and secure living is made possible through security access control with facial recognition, 24-hour security and CCTV surveillance.

“The idea of live, work, play is not a new one. Globally, people have been embracing this lifestyle for more than two years. At the same time however, South Africans have been quick to adopt the model and it is fast becoming a lifestyle megatrend,” De Leur said.

Darren de Leur, Managing Executive at HOMii Lifestyle.

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