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G Core Capital

Marketing / advertising / PR

G Core Capital

Our client is in the security barrier industry and they require a Senior Marketing Manager to manage the company’s marketing initiatives. Use market research and analysis to direct marketing strategy and planning. Oversee the production of all promotional materials and marketing campaigns. Report marketing and sales results to senior executives. To create a lasting impression among internal / external customers and improving product sales and market share.Critical Success Factors Align the company around the brands direction, choices and tactics. Shape and communicate the vision and mission while ensuring brand integrity in all respects. Lead creative development to motivate the target audience to take action. Devise innovative growth strategies. Establish marketing goals based on past performance and market forecasts. Oversees current offerings and comes up with initiatives for new products or services. Research and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies. Work with marketing staff to develop detailed marketing plans for all media channels. Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Manage product development and provide support at exhibitions / shows, photoshoots, new product launches and all relevant campaigns or events as well as developing new business opportunities. Work closely with several advertising agencies to manage brand marketing campaigns. Developing strategies and managing campaigns across print, broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of the brand. Ensuring the designs and messages meet the company brand / marketing and regulatory guidelines. Co-ordinating launches / events programme to external customers as well as employees. Creating and managing promotional collateral to establish and maintain product branding. Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives. Managing the budget for advertising and promotional items. Analysis of brand positioning and competitor / consumer insights. Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends. Measure and report performance of all marketing campaigns and assess ROI and KPIs. Monitor market trends, research consumer markets and competitors activities. Translate brand elements into plans and go-to-market strategies. Monitor product distribution and consumer reactions. Assist in the design of retail packaging as well as the creation of showroom marketing displays. Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Collaborate with sales team for specific strategies for internal / external customers. Perform other duties as necessary to support the objectives of division and company.Behavioural Outputs Brand awareness – a clear understanding of brands and the marketing mix. Determination and perseverance. Relationship management skills. A strong focus on results. A high degree of business acumen. Values and uses individual differences and talents. Have an instinctive feeling about future product concepts. Have good analytical skills. Be a good listener, able to respond to results and consumer research. Be enthusiastic about their product area. Be able to work well with a wide range of people from different parts of the business. Be a team leader, able to inspire others. Be able to manage different projects at the same time. Be energetic and passionate about their product speciality. Be organised and methodical. Be able to work well under pressure. Have good presentation skills.Attention to Detail. Accurately and carefully follows established procedures for completing tasks. Shows concern for all aspects of the job to ensure that the results are free from errors, omissions and defects. Facilitates departmental goal accomplishment. Initiates action to correct problems or notifies others of issues as appropriate.Building Strategic Working Relationships Seeks opportunities to proactively build effective working relationships with other people. Probes for and provides information to clarify situations. Run efficient and effective meetings. Seeks and expands on original ideas, enhances others ideas, and contributes own ideas about the issues at hand. Shares important or relevant information with the team. Places higher priority on team or organizational goals than on own goals. Gains agreement from colleagues to support ideas or take team-orientated action.Communication Clearly conveys information and ideas to colleagues. Interacts effectively with colleagues, employees and/or external parties to ensure a shared understanding is created. Ensures that all written information is clear and concise.Planning and Organisation Effectively manages time to ensure that tasks are completed timeously and efficiently. Identifies more critical and less critical activities and assignments and adjusts priorities when appropriate. Makes preparation to ensure that work can be completed efficiently. Effectively allocates own time to complete work. Takes advantage of available resources to complete work efficiently. Determines project/assignment requirements by breaking them down into tasks, identifying deadline dates, developing timelines and milestones to ensure timely completion. Uses time effectively and prevents distractions from interfering with work completion.Follow-up Builds due dates into assignments and task delegations and communicates milestones and expected results. Schedules effective meetings to review progress and share information; gets feedback on results from those directly involved. Meets with management as and when required to review the results of scheduled projects and tasks.Taking initiative Takes appropriate action when confronted with a problem or when made aware of a situation. Implements new ideas or potential solutions without prompting. Takes action that goes beyond job requirements in order to achieve objectives.Key Skills, Knowledge Proven working experience as a Marketing Manager. Proven ability to develop brand and marketing strategies and communicate recommendations to executives. Experience in identifying target audiences and devising effective campaigns. Excellent understanding of the full marketing mix. Strong analytical skills partnered with a creative mind. Data-driven thinking and an affinity for numbers. Outstanding communication skills. Up to date with latest trends and marketing best practices. Analytical skills and attention to detail. An understanding of trends and an ability to respond to customers wishes and needs. Creativity and an ability to produce innovative and original ideas. Team working skills. The ability to manage and allocate budgets. Exceptional written and verbal communication skills. Experience with and an understanding of market research. Time and project management skills, including the ability to work on multiple projects at the same time. An ability to think strategically and come up with campaigns.Key qualifications and required experience. Bachelor’s degree in Marketing, Business, or related field. MBA preferred. 5 years of experience in marketing management or brand management Proven ability to work cross-functionally Experience managing a brand across multiple markets Creative thinker and problem solver Strong communication skills Project management experience, with a solid understanding of project management principles and techniques Strategic thinker able to identify long-term opportunities and trends

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